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SSE

Business Change Communications

We helped SSE communicate complex transformation programmes clearly - cutting noise, aligning messages, and avoiding change fatigue across teams.

About the Client

SSE is one of the UK’s leading energy companies, operating across generation, distribution and customer services.

With thousands of employees across varied business units, clear communication is critical to keeping teams aligned through ongoing transformation.

The Situation / Challenge

SSE was managing a complex portfolio of business change programmes – each with its own objectives, stakeholders and communication needs.

The challenge wasn’t just sharing information; it was ensuring that employees could make sense of it all. Too much messaging, too often, was creating noise, overlap and fatigue.

Key challenges:

Unifying multiple transformation messages under one clear narrative

Prioritising internal communications across competing initiatives

Reducing employee overwhelm and disengagement during change

What We Did

Frankly partnered with SSE’s internal communications and change teams to bring order, clarity and consistency to how transformation was communicated across the business.

Our work included:

Developing a strategic messaging hierarchy to define key narratives and ownership

Mapping and prioritising internal channels for efficiency and reach

Establishing a consistent tone and structure for all change communications

Coaching internal teams to maintain clarity and focus across multiple programmes

The Result

SSE’s people understood what was changing, why it mattered, and how each initiative connected to the bigger picture.

The new structure cut through noise, improved engagement and helped leaders communicate with confidence.

Outcomes:

  • Cohesive messaging across all transformation programmes
  • Reduced duplication and clearer internal channel strategy
  • Improved employee understanding and reduced change fatigue

We can help you, just like we did

SSE

Communicating change shouldn’t mean overwhelming your people.
We’ll help you build clarity, confidence and trust — even through complex transformation.







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