Fractional Leadership

Senior expertise, without the full-time cost.

Our fractional leaders work as part of your senior team — guiding strategy, marketing, communications, and brand with clarity, confidence, and momentum.

Would you like to know more?

Who it’s for:

Boards, CEOs, and senior decision-makers who need experienced leadership to shape priorities, unite teams, and drive growth through change.

What you’ll gain:

Seasoned strategic partners who embed within your business to set direction, sharpen decision-making, and ensure every move supports your long-term vision.

Senior-level roles without full-time costs

Fractional Chief Strategy Officer (CSO)

Strategic leadership to define priorities, assess opportunities, and align cross-functional initiatives, ensuring every decision moves the business toward its long-term vision.

Fractional Chief Marketing Officer (CMO)

Strategic marketing leadership to prioritise channels, sharpen go-to-market plans, and align the marketing function to business goals.

Fractional Chief Communications Officer (CCO)

Expert guidance on internal and external communications, change comms, and stakeholder messaging to reduce noise and build trust.

Fractional Chief Brand Officer (CBO)

Brand strategy, narrative, and architecture development to ensure your brand reflects where you’re going — not just where you’ve been.

Fractional Chief Creative Officer (CCO)

Creative leadership to shape campaigns, content, and visual direction, ensuring consistent, on-brand execution across all touchpoints.

How we transform your business

Business strategy for companies in change, growth, flux

Strategy

Your Fractional Chief Strategy Officer helps you refine priorities, assess opportunities, and keep every function working toward a clear vision.

What we do:

  • Deep-dive sessions to clarify vision, mission, and goals
  • Market and competitor analysis to identify opportunities
  • Organisational design and capability mapping
  • Ongoing strategic leadership and performance alignment

What you get:

Focused strategy that drives clarity, direction, and measurable progress.

Marketing strategy for companies in change, growth, flux

Marketing

Your Fractional CMO ensures marketing efforts match business priorities — building alignment, efficiency, and measurable results.

What we do:

  • Define marketing strategy linked to business growth goals
  • Prioritise channels and campaigns with clear ROI
  • Build and lead high-performing marketing teams
  • Oversee execution and partner performance

What you get:

Confident marketing leadership that turns plans into growth.

Internal Communications for companies in change, growth, flux

Internal Comms

Your Fractional CCO builds communication structures that keep people informed, aligned, and engaged during growth or change.

What we do:

  • Develop clear internal messaging that links strategy to daily work
  • Strengthen leadership storytelling and management cascades
  • Conduct communication audits and channel mapping
  • Support change comms for reorganisations or integrations

What you get:

Employees who stay informed, engaged, and aligned with your direction.

Brand

Your Fractional Chief Brand Officer defines, refines, and protects your brand to ensure it reflects where your organisation is heading.

What we do:

  • Brand and competitor analysis
  • Narrative and tone of voice development
  • Brand architecture and identity guidance
  • Oversight of creative consistency across teams and channels

What you get:

A coherent brand story and identity that elevate credibility and trust.

The Frankly consultants:

Talk to us about fractional leadership.

Ready for senior-level direction without the full-time hire?







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