Aligning your identity with your ambition

Your brand should evolve as you do. We help you refine, modernise, and scale your identity so it reflects who you are today – and where you’re going next.

Brand Strategy and Identity Refresh | Frankly Consultants

How we help

From brand audits to visual identity, tone of voice, and creative refreshes, we ensure your brand tells a clear, cohesive story – inside and out.

Who it’s for:

Businesses outgrowing their current brand or refreshing after merger, expansion, or strategic change.

What you’ll gain:

A confident, consistent brand that builds credibility, connection, and opportunity.

Common Challenges

Outdated look and feel

Inconsistent messaging or brand use

Disconnect between brand and strategy

Lack of confidence in how the brand is represented

Our Approach:

We begin with insight – benchmarking your brand against competitors and goals. Then we modernise visuals, refine tone, and provide clear guidelines and tools for consistency across every touchpoint.

Brand Strategy case studies

Client:

IGY Marinas

Global Brand & Creative Partnership

We support IGY’s global marketing teams with fast-paced creative delivery - uniting design, branding and storytelling across 24 luxury marinas worldwide.

Client:

Knights Brown

Brand Transformation for a Construction Leader

We guided Knights Brown’s rebrand strategy and rollout - aligning teams, refining messaging, and launching a confident new identity.

Client:

Southampton Airport

Creative Partnership & Destination Campaigns

We deliver vibrant campaigns, signage and brand activations for Southampton Airport - connecting destinations, people and purpose through creative clarity.

Client:

Portsmouth Water

Brand Development & Customer Communication Design

We strengthened Portsmouth Water’s brand presence - creating engaging, customer-focused communications that make essential information clear, attractive and easy to trust.

Client:

Lucketts Travel

Creative Partnership & Multi-Channel Marketing Support

We built a trusted creative partnership with Lucketts Travel - elevating a heritage brand later acquired by National Express.

Client:

Linden Homes

Luxury Property Brand & Campaign Suite

Linden Homes Wispers Park
We created a sophisticated brand for Linden Homes’ Wispers Park - tailored to the over-60s luxury market and brought to life through multi-channel campaigns.

Client:

Meachers Global Logistics

Brand-Led Campaigns for Growth

We brought bold, campaign-led creative to Meachers - uniting internal comms, marketing and recruitment through confident, values-driven design.

Client:

Drew Smith

Development Brochure Design & Marketing Collateral

Brewery Place CGI Render
We designed refined, high-quality brochures and materials for Drew Smith Homes - blending brand elegance with detail, craftsmanship and clarity.

How our 3 core services can help

Fractional Leadership

Fractional Leadership

We’ll provide senior brand direction to steer repositioning, guide creative development, and manage rollout across channels.

Pivotal Projects

We’ll deliver a brand audit, refreshed identity, and tone of voice work – ensuring your brand aligns with strategic goals.

Ongoing Support

Continued creative oversight, asset management and training to maintain consistency and impact as your brand evolves







    The Frankly consultants:

    Where we fit best:

    And anyone doing things differently.

    Our core services