Shermco is North America’s largest electrical testing and maintenance organisation, employing thousands across the U.S. and Canada. Providing critical electrical services to utilities, industries and infrastructure, Shermco’s success depends on skilled people, strong safety culture and clear communication across teams.
Their existing employee newsletter delivered updates efficiently but lacked the connection and storytelling power needed to bring the company’s culture to life.
We gathered stories from across the business to highlight achievements, milestones, and team moments, ensuring employees could see themselves reflected in every issue. Our creative team designed a refreshed visual identity and layout, combining corporate credibility with warmth and accessibility.
The new publication became a cornerstone of Shermco’s internal communications – transforming a routine update into a unifying, people-focused platform. It reinforced connection across regions, boosted engagement, and strengthened the company’s culture of recognition and belonging.
