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Serco

Wellbeing & Support Campaign

We created a campaign for Serco that normalised wellbeing - making support visible, stigma-free, and part of everyday culture.

About the Client

Serco Group is a global services company working across defence, justice, transport, and citizen services.

With a large and dispersed workforce, employee wellbeing and support are essential to maintaining engagement, performance and trust.

The Situation / Challenge

Serco was launching a new Employee Assistance Programme (EAP) to provide professional and confidential support to staff.

The challenge wasn’t the service itself — it was ensuring employees knew it existed, understood it, and felt comfortable using it. In an environment where stigma around seeking help still existed, Serco needed a clear, confident campaign that encouraged open conversations about wellbeing.

Key challenges:

Making wellbeing communications feel inclusive and approachable

Reducing stigma around asking for help

Ensuring clarity and visibility across multiple channels and locations

What We Did

Our Frankly consultant worked with Serco’s internal communications team to design a campaign that made wellbeing communications feel simple, visible and human.

Our work included:

Creating a unified Wellbeing & Support campaign identity and tone

Developing messaging to normalise support and encourage openness

Producing multichannel materials across intranet, print, and workplace screens

Establishing clear, consistent language and visuals for ongoing wellbeing initiatives

The Result

The campaign reached employees across all regions and roles, positioning wellbeing as part of Serco’s culture – not an add-on. Clarity and consistency replaced stigma, helping more people access the support available.

Outcomes:

  • Increased awareness and engagement with wellbeing resources
  • Positive feedback from managers and frontline teams
  • A lasting framework for future wellbeing communications

We can help you, just like we did

Serco

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