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Lucketts Travel

Creative Partnership & Multi-Channel Marketing Support

We built a trusted creative partnership with Lucketts Travel - elevating a heritage brand later acquired by National Express.
Lucketts Travel | Brochure Design | Magazine | Catalogue | Leisure & Tourism Design | Poster Design

About the Client

Lucketts Travel was a family-owned travel company based in Hampshire, established in 1926. Providing coach hire, holidays and day trips across the UK and Europe, Lucketts built a reputation for quality, service and reliability – a reputation that ultimately led to its successful acquisition by National Express.

The Situation / Challenge

Lucketts needed a creative partner who could manage the demands of a busy, multi-brand travel group – producing engaging marketing materials across both print and digital.

The challenge was maintaining consistency, clarity and pace across multiple campaigns and sub-brands while reflecting the trusted quality behind the Lucketts name.

Key challenges:

Coordinating creative across numerous brands and channels

Maintaining heritage appeal while modernising visuals

Producing large-scale brochure content and digital campaigns on tight schedules

What We Did

We partnered with Lucketts Travel to deliver a wide range of creative, print and digital projects – from small promotional adverts to extensive, 120-page holiday brochures.

Our collaboration extended across the company’s sub-brands, ensuring a cohesive look and feel that strengthened brand recognition and customer confidence. Beyond print, we also supported Lucketts’ digital presence through blog writing, social media content, and online campaigns – ensuring consistency wherever customers encountered the brand.

Our work included:

Annual holiday brochures and inserts

Print and digital advertising campaigns

Social media graphics and copy

Digital banners and promotional materials

The Result

The creative partnership reinforced Lucketts’ position as one of the South’s most trusted travel brands – delivering engaging, on-brand materials that reflected quality, care and reliability. Our work helped strengthen the brand’s visual identity and commercial value, supporting its eventual acquisition by National Express as a valued, high-performing business.

Outcomes:

  • Cohesive creative across print and digital channels
  • Strengthened brand presence and customer recognition
  • Contributed to brand growth and acquisition value
Lucketts Travel | Brochure Design | Magazine | Catalogue | Leisure & Tourism Design

We can help you, just like we did

Lucketts Travel

We help travel brands grow their presence, sharpen their story, and strengthen brand value through strategic creative partnership.







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