Linden Homes is one of the UK’s leading housebuilders, known for creating high-quality, sustainable developments in desirable locations.
Their focus on design, craftsmanship and community makes each project more than a place to live – it’s a lifestyle.
The challenge was to position the development as aspirational rather than age-defined — appealing to discerning buyers seeking independence, comfort and community.
We began with extensive research into the over-60s luxury market, analysing tone, imagery and communication styles that resonate with this demographic. The resulting identity combined classic design cues with modern refinement, introducing a hand-illustrated brand style that conveyed craftsmanship, heritage and a personal touch. Once the brand foundations were established, we extended the creative into a series of promotional campaignssupporting sales and awareness
The new brand gave Wispers Park a distinctive, high-end identity that resonated with its target market while remaining authentic to Linden Homes’ wider portfolio. Elegant, aspirational and human, it set a new benchmark for age-specific luxury developments.
