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Helios Consulting

Strategic Marketing Partnership for a Workday Services Leader

We help Helios Consulting strengthen its Workday partner presence - driving awareness, clarity and growth across international markets through strategic marketing support.

About the Client

Helios Consulting is an official Workday Partner, delivering specialist implementation and optimisation services to clients across North America and Europe. With a people-first culture and deep technical expertise, Helios helps organisations transform their HR, finance and workforce systems through smart, scalable solutions. The company also operates Helios Horizons, a leading Workday apprenticeship programme designed to build future-ready talent pipelines for enterprise clients.

The Situation / Challenge

Helios needed to elevate its market visibility within the Workday ecosystem.

Helios wanted to establisha consistent, credible brand voice that reflected its expertise and values.

Key challenges:

Building visibility and brand awareness in a competitive global market

Building visibility and brand awareness in a competitive global market

Supporting recruitment, employer brand and apprenticeship marketing simultaneously

What We Did

We act as an embedded marketing partner, managing Helios Consulting’s ongoing marketing and communications function.

Through weekly alignment calls and campaign planning, we ensure all content reflects Helios’ strategy, voice and business goals. Our collaboration spans multiple marketing areas – from strategy and campaign planning to creative execution and analytics – across both Helios Consulting and Helios Horizons.

Our work included:

Comprehensive marketing and communications strategy

Workday service campaigns (Time Tracking, VNDLY, Optimize+, Horizons)

LinkedIn content creation, scheduling and analytics

Case studies, blogs, and video scripts

PowerPoint templates, one-pagers and brochures

Website copywriting and SEO enhancements

Event and conference marketing (including Workday Rising)

The Result

Helios now has a clear, consistent and high-performing marketing function – one that supports both brand visibility and business growth. Our partnership continues to strengthen Helios’ position in the global Workday ecosystem, build community around its apprenticeship division, and enhance employer branding across all touchpoints.

Outcomes:

  • Consistent, on-brand messaging and campaign delivery
  • Stronger digital visibility and engagement
  • Defined marketing structure aligned to business growth goals
  • Enhanced positioning as a trusted Workday partner

We can help you, just like we did

Helios Consulting

We help consulting and professional service brands define their message, structure their marketing, and grow with clarity and consistency.







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