Drew Smith

Development Brochure Design & Marketing Collateral

We designed refined, high-quality brochures and materials for Drew Smith Homes - blending brand elegance with detail, craftsmanship and clarity.
Drew Smith Brewery Place Plot_Layout

About the Client

Drew Smith Homes specialises in creating exceptional new homes with a focus on quality, sustainability and thoughtful design.

Their developments are known for enhancing communities — delivering homes that combine contemporary style with lasting impact.

The Situation / Challenge

Drew Smith wanted to enhance the presentation of its developments through beautifully crafted marketing materials that reflected the brand’s commitment to design excellence.

The goal was to ensure each brochure and insert captured the individuality of the development while maintaining consistency with Drew Smith’s established visual identity.

Key challenges:

Creating refined, tactile materials that reflect build quality and brand values

Ensuring consistency across multiple developments and collateral types

Managing copy, layout and print to deliver premium results on tight timelines

What We Did

Frankly was commissioned to design and produce a suite of high-quality brochures, inserts, invites and site plans for Drew Smith developments.

Our design team built on the strong foundation of Drew Smith’s existing brand, taking time to research the audience, tone and individual development character. We created clean, elegant layouts that balanced rich imagery with clear, informative copy – ensuring every piece looked as good as it read. In addition to design and layout, we provided copywriting, production management, and print supervision, ensuring every deliverable was crafted with precision and purpose.

Our work included:

Development brochures and plot inserts

Event invites and presentation materials

Copywriting and editing

Print management and quality assurance

The Result

The new suite of marketing materials elevated Drew Smith’s presentation across all developments – delivering both visual appeal and practical clarity. Each brochure communicated the quality and care behind the homes, while reinforcing Drew Smith’s brand as a trusted, design-led developer.

Outcomes:

  • Elegant, on-brand brochures with consistent tone and structure
  • Enhanced buyer engagement and brand perception
  • Reliable end-to-end creative and production partnership
Drew Smith Homes - Brewery Place

We can help you, just like we did

Drew Smith

We help property developers bring their story to life – with clarity, precision and creative impact.







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