Bit of advice from the team at Frankly about your marketing strategy
I can’t stress enough that marketing is not just about increasing sales. It is about communication across every part of your business. From investors and stakeholders to clients, prospects, staff and recruitment, your marketing strategy sits at the centre of it all.
At Frankly Consultants, we see marketing as the function that builds a strong, credible brand. And when you build that properly, the impact is wide reaching. You improve staff retention, strengthen recruitment, attract the right investors and create smarter, more sustainable growth strategies.
Through our work and conversations with businesses across sectors, one thing comes up time and time again. Many organisations are still not investing anywhere near the recommended levels in marketing. They are rightly putting money into HR, technology, finance, operations and delivery. All essential. But the function responsible for how the business communicates, is perceived and grows is often underfunded.
The result is usually the same. Slower growth, weaker brand recognition, inconsistent messaging and challenges in attracting and retaining the right people.
The good news is this is fixable.
If you are not investing enough in marketing, you can change that. It may mean revisiting your marketing strategy, redistributing budgets or even exploring new investment. Like any priority in business, when something becomes essential, a way is found.
A quick advisory note. If marketing investment is below the recommended percentage ranges, and performance across growth, recruitment, retention or brand visibility is not where it should be, there is very often a direct link. (For guidance, see our earlier insights on marketing spend, which still hold true today.)
At Frankly Consultants, we focus on building clear strategies, practical marketing plans and campaigns that connect every part of the business. When that foundation is right, everything else starts to work better.
If this sounds familiar, it is worth a conversation.
