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Portsmouth Water

Brand Development & Customer Communication Design

We strengthened Portsmouth Water’s brand presence - creating engaging, customer-focused communications that make essential information clear, attractive and easy to trust.

About the Client

Portsmouth Water has supplied clean, reliable water to Portsmouth and the surrounding region since 1857.
Serving over 698,000 people, as well as major industries and defence sites, the company is responsible for providing high-quality public water supplies that are safe, sustainable and well-managed.

The Situation / Challenge

As the company continued to modernise operations, it recognised the need to refresh its brand and communication style – ensuring clarity and consistency across all public touchpoints.

The challenge was to make essential information easy to understand, approachable, and aligned with Portsmouth Water’s reputation for trust and quality.

Key challenges:

Refreshing brand assets to reflect reliability and community connection

Improving customer-facing communication design and accessibility

Improving customer-facing communication design and accessibility

What We Did

Frankly began with a comprehensive brand audit, reviewing Portsmouth Water’s existing materials, customer touchpoints and tone of voice.

We identified opportunities to refine visual consistency, simplify layouts, and align messaging with the brand’s values of service, quality and care.

Our work included:

Brand audit and refinement

Customer information leaflets and promotional materials

Social media templates and campaign assets

Digital and print design support

The Result

Portsmouth Water’s communications are now more cohesive, approachable and recognisably on-brand — reflecting the professionalism and reliability behind the service. Our ongoing creative partnership continues to strengthen customer engagement and public trust through clear, consistent, and attractive communications.

Outcomes:

  • Clearer, more consistent brand presence
  • Improved customer communication design and engagement
  • Ongoing creative partnership supporting regulated public messaging
Leaflet Guide Portsmouth Water

We can help you, just like we did

Portsmouth Water

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