Knights Brown

Brand Transformation for a Construction Leader

We guided Knights Brown’s rebrand strategy and rollout - aligning teams, refining messaging, and launching a confident new identity.
Knights Brown Logo

About the Client

Knights Brown is a regional civil engineering and construction contractor delivering projects across the UK.

With a reputation for technical expertise and strong client relationships, the company has built long-standing partnerships within the infrastructure, coasts and ports and energy sectors.

Their Situation / Challenge

The leadership team knew that changing the company name would only succeed if employees and clients understood the story behind it.

They needed to align staff around a shared purpose, communicate continuity and confidence to external audiences, and ensure the new identity reflected the business they had become – not just the one they had been.

Key challenges:

Maintaining trust during a sensitive rebrand

Engaging and aligning internal teams early

Launching a strong external identity with clarity and momentum

What We Did

Frankly led the rebrand strategy and rollout plan, ensuring clear messaging and alignment from boardroom to building site.

Our work included:

Internal engagement and leadership alignment

Clear narrative, strong buy-in, smooth transition

External launch strategy covering press, web and stakeholder communications

Development of a unified brand narrative and tone of voice

Collaboration with The Glow Studio on creative rollout and asset delivery

The Result

The transition from Raymond Brown Construction to Knights Brown was smooth, confident and well-received.

Employees understood the purpose behind the change, leaders championed the new brand, and external audiences recognised a company evolving with focus and integrity.

Outcomes:

  • Seamless rollout across internal and external channels
  • Strong engagement from teams and stakeholders
  • A unified brand identity reflecting Knights Brown’s future ambitions
Knights Brown Website

“I have been working with the team for eight years and they never disappoint. Lovely people producing great work.

Your awareness of Knights Brown and our brand is unequalled and you fully demonstrated the added value you bring.”

Kate Cusack

Knights Brown

Head of Marketing & Communications

We can help you, just like we did

Knights Brown

Rebrands, restructures, growth plans – we help you bring clarity and confidence to every stage of change.







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